This has been happening for the past one month, where the entire team of Vivegam is indulged in the aggressive promotions.
There is nothing wrong about the pattern of planning the releases that includes teaser, audio and worldwide film release. But then, there seems to be a parallel track of irregular standards.
The first incident was Akshara Haasan tweeting about the official release of film on August 10 and then deleted the tweet. Later, one of the team members the Liked the Twitter status of censor report saying U and later Unliked the same.
This morning, Editor Ruben conveyed his birthday wishes to director Siva saying that he is going to gift ‘Trailer’ as birthday gift. But then, he suddenly deleted the tweet.
It is really disappointing for the fans to see this turmoil and confusions. Is it leading aggressive marketing or something beyond the lines?
Moreover with Sun TV acquiring the broadcasting rights of this film, it is sure to kick-start the high level promotions. Ajith Kumar usually doesn’t like such unwanted promotions as he believes good contents will speak through audiences’ mouth and not through any unwanted publicities. But it’s shocking to see such happenings with a Ajith Kumar movie.