Maniratnam is far-famed not alone for his creative and aesthetically sense of movie making, but he ensures that ‘Economics and Finance’ too are highly important. This is one good reason, why his movies are never failures irrespective of box office figure. He knows the exact market strategy and has never failed over the times even the most disastrous movie ‘Kadal’ had earned him negative feedback.
The filmmaker’s recent release ‘Kaatru Veliyidai’ was bounded to mixed reviews, where it was highly praised with bouquets and on the flip side was confined to some brickbats. Nevertheless, the filmmaker is keeping himself calm and composed for he has gained decent figure of profit in his zone.
Meanwhile, the plans are on full swing to release the film online officially through Amazon Prime by May. Already, the new releases are being processed through this Amazon Prime that includes Singam 3, Dhuruvangal 16 and Kaashmora. It is noteworthy that Maniratnam was the pioneer in signing online deal for O Kadhal Kanmani with Netflix during the time of release.