Trivikram Srinivas had directed a Telugu film titled Attarintiki Daredi which had Power Star Pawan Kalyan in the lead role. This film which was released in the year 2013 was a great hit. Samantha had paired with Pawan Kalyan. Moreover Pranitha, Nadiya, Boman Irani and Brahmanandam have also starred in the film. Devi Sri Prasad had composed the music. Lyca Productions had acquired the Tamil remake rights. Now Simbhu is donning the lead role. Sundar C will be directing this untitled film.
Megha Akash of Ennai Nokki Paayum Thotta will be pairing with Simbhu. Malayalam actress Aishwarya Lekshmi will be making her Tamil debut through this film. Simbhu and director Sundar C are joining hands for the first time. Hip-Hop Tamizha is composing the music. The shooting of the film began yesterday in Georgia. It has been planned to complete the entire shoot by end of this year. It has been decided to release the film during January 2019.